brandz-top-china-brand-top10-2015

Tencent becomes the most valuable Chinese brand for the first time in the fifth annual BrandZ™ Top 100 Most Valuable Chinese Brands, followed by Alibaba and China Mobile.

The top 5 brands were all state owned enterprises five years ago while three of this year’s top 5 are market driven private enterprises – Tencent (1st), Alibaba (2nd) and Baidu (5th).

The total brand value of the Top 100 Chinese Brands in BrandZ list is $464.2 billion, up 59% since 2011, having outpaced that of the BrandZ™ Top 100 Most Valuable Global Brands (+41%).

Top 10 Most Valuable Chinese Brands 2015

# Brand Brand Category Brand Value 2015 ($M) Brand Value Change 2015 vs 2014 % Rank Change
1 Tencent Technology 66,077 95% 2
2 Alibaba Retail 59,684 NEW
3 China Mobile Telecom Providers 55,927 -9% -2
4 ICBC Financial Institutions 34,521 -13% -2
5 Baidu Technology 30,897 55% 0
6 China Construction Bank Financial Institutions 21,005 -18% -2
7 Sinopec Oil & Gas 15,493 18% 2
8 Agricultural Bank of China Financial Institutions 15,427 -20% -2
9 PetroChina Oil & Gas 12,022 -11% -1
10 Bank of China Financial Institutions 11,861 -13% -3

Source: BrandZ/Millward Brown

 

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